For the femme fatales
Bellatrix started in 2023 with a polka dot hair clip bought at a flamenco market in Seville. When it finally fell apart and nothing could replace it, the founder started making her own, first for friends, then for everyone else.
Today it's a UK brand of floral hair clips, handmade by a small team of women and inspired by everything from flamenco to Frida Kahlo. We designed and built the Shopify store to feel as bold as the clips themselves: deep burgundy, blush pink, cinematic photography and a little spice.
Every bloom, front and centre
Each clip is a statement piece, so the store lets the flowers do the talking. Collection cards open on clean studio shots and swap to the clip being worn on hover, so you see the bloom and the look in one glance.
A dedicated bridal edit for the Queen Bees, bridesmaids and flower girls sits in its own burgundy band on the homepage, with colourways, sold-out states and from-prices kept clear and quiet.
Flamenco to Frida Kahlo
The story pages lean into the brand's world: Seville, sultry evenings and a deep respect for craft. Full-bleed imagery alternates with blush, burgundy and peach bands, giving the founder's story the same drama as the product.
It also gives room for where Bellatrix is heading, towards making every clip in the UK from recycled plastic.
